Sareen Sports Industries was started in the year 1969 by Mr. N.K. Sareen under the inspiration of his father Mr. M.L. Sareen, Sareen Sports Industries entered in the Indian market with a great hard work and dedication to launch their registered Trade-Mark SS SUNRIDGES in the year 1976. The company started export of cricket bats in 1979 to UK and Australia. Sareen Sports Industries manufacturers quality cricket equipments for meeting the requirements of national and international markets. The company also added on the production of Cricket Balls and Soft Leather Protective Equipments under the flagship of “SS SUNRIDGES” in the year 1985.
As SS Brand Cricket Equipments are known as a name of Quality goods are used by the international cricket players like Saurav Ganguly, Virender Sehwag, Sachin Tendulkar, V.V.S Laxman, Roger Binny, Manoj Prabhakar, and many other test cricketers S. Ramesh, Yuvraj Singh, Akash Chopra, and Deep Das Gupta.